Ernest Dichter
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Death | 33 years ago |
| Date of birth | August 14,1907 |
| Zodiac sign | Leo |
| Born | Vienna |
| Austria | |
| Date of died | November 21,1991 |
| Died | Peekskill |
| New York | |
| United States | |
| Job | Psychologist |
| Economist | |
| Children | Thomas William ; Susan Jane (b. 1943) |
| Education | University of Vienna |
| Known for | Motivational research; focus groups |
| Notabl work | The Strategy of Desire |
| Date of Reg. | |
| Date of Upd. | |
| ID | 497571 |
The strategy of desire
Getting motivated by Ernest Dichter
Handbook of consumer motivations
The psychology of everyday living
The naked manager
Motivating human behavior
How hot a manager are you?
Total self-knowledge
Neues Denken bringt neue Märkte
Packaging, the Sixth Sense? A Guide to Identifying Consumer Motivation
Das grosse Buch der Kaufmotive
Es Ud Un Buen Gerente ?
Marketing Plus: Finding the Hidden Gold in the Market Place
Are You a Top Manager?
Getting motivated by Ernest Dichter
Handbook of consumer motivations
The psychology of everyday living
The naked manager
Motivating human behavior
How hot a manager are you?
Total self-knowledge
Neues Denken bringt neue Märkte
Packaging, the Sixth Sense? A Guide to Identifying Consumer Motivation
Das grosse Buch der Kaufmotive
Es Ud Un Buen Gerente ?
Marketing Plus: Finding the Hidden Gold in the Market Place
Are You a Top Manager?
Ernest Dichter Life story
Ernest Dichter was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace.
Ernest Dichter Photos
