Exploring Marketing Research
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1982 |
| Authors | William G. Zikmund |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2056730 |
About Exploring Marketing Research
"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. . . .