Export Marketing Strategy: Tactics and Skills That Work photograph

Export Marketing Strategy: Tactics And Skills That Work

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Originally published 2009
AuthorsShaoming Zou
Cavusgil Tamer
Daekwan Kim
Date of Reg.
Date of Upd.
ID1578602
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About Export Marketing Strategy: Tactics And Skills That Work


Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. . . .

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