Gerald Zaltman
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Books | Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers |
| Doctoral student | Ajay Kohli |
| Edited works | Organizational Buying Behavior |
| H index | 59 |
| Education | Johns Hopkins University |
| Bates College | |
| University of Chicago Booth School of Business | |
| Affiliations | Harvard University |
| Date of Reg. | |
| Date of Upd. | |
| ID | 588355 |
Gerald Zaltman Life story
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think and Marketing Metaphoria.
