Gibsons

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Retro Sweets to take a bigger bite out of the broader UK-Confectionery -Market - But what lies behind its growing popularity?

What was your favourite sweet when you were Growing Up ? Spangles, Opal Fruits, Black Jacks? Or were you fountain more partial to a Sherbet, a Banjo, or jelly Tots?

What was your sugar fix, researchers say that you probably still have sweet memories of you.

New data from insight company Kantar shows the British Confectionery sales grew by 13% to almost £3. 9bn in the last Five years.

This also lags behind the Retro -classics such as lemon shower bath, which has seen sales rise by 176% to almost £4m, and rhubarb and custard (up to 99. 4% to £3. 9m).

Parma violets and pear drops have also seen sales double to £1. 26m and £1. 4m in each case.

Only mint imperials (-12. 7%, to £8. 1m), mint humbugs (-0. 5% to £8. 3m), and licorice-based candies (-5. 7% to £40. 1m) have seen sales slide in 2014.

Getty image Retro Sweets in numbers

£3. 9bnUK spend on Sweets in the year to April

176%rise in lemon Sorbet sales since 2014

Mint Imperial sales fell 12. 7% over Five years

£40. 1mof liquorice-based Sweets were sold, in the year 2018

pear drop sales have doubled since 2014

Kantar'Classic candy'

Kantar says Gareth Davey "classic candy" is good, because it proves to be just as popular with younger than with older Generations even though tastes are different.

"consumers tend to carry their habits with them as they age, so that those who grew up on the mint and the anise flavors still enjoy them in their 50s and 60s," he explains.

"But the younger population been brought up on sweet flavors, so as the current generation of licorice-lovers of old, they will not be replaced at the same rate.

"Instead, the Young People are much more likely to go with flavors that you know - so, if you do, select" Retro products, these are generally things such as lemon sherbets and parma violets, which is more in line with contemporary taste. "

According to Market Research company Mintel, the growth in the popularity of Retro Sweets is partly due to nostalgia. Sugar and chocolate Confectionery , in particular, "stirring memories of Childhood " - "are able to spark feeling of comfort, joy, and excitement," says she, adding that, far, vintage, and Retro -products are En Vogue .

Retro -sweet little things:

source: the Great British Tuck Shop by Phil Norman and Steve Berry

'nostalgia of The Future "

The nation's Love Affair with Retro Sweets can be seen, when a perceived favorite disappears from the shelves. and campaigns have been launched in recent years by bringing pastry back to the likes of Texas-Bars, spangles and Toffos.

Sweet trade and manufacturers, Confectionery , building on the enduring appeal of Retro .

spangle is A Brand of candy manufactured by Mars, from 1950 until the 1980s,

Easter, Poundland, brought a new Retro -series, including Flying Saucers , rhubarb and custard and a fruity tubes. "We leave to The Social scientists in white coats, to explain why, But we expect in turbulent times, as humans, are reminded of things you loved in the years gone by," says a spokesman. "It looks like nostalgia for The Future as well as The Past . "

The Toffo was a popular British sweet, But was not continued in 2005

Meanwhile, sweet maker Tangerine Confectionery brought Barratt name in The Past year, after finding that many consumers still had affinity with the 170-year-old brand, to their portfolio Dip Dab, air freshener, Sherbet fountains and Fruit Salad .

companies such as VPZ now they sell e-liquids with a wide range of Retro sweet flavors

Retro Sweets were biting in other areas of the industry.

the Edinburgh-based e-cigarette retailer VPZ, which says More Than 125 stores in the UK, that his Retro -sweet-areas, such as sherbet lemon and pear drops, are better than the "modern" flavors, such as fruit, mango, or watermelon. His Black Jack flavoured e-liquid that launched it Six Years ago - is now among the Top Five best sellers of More Than 500 products, according to The Company .

"As more and more smokers moving towards vaping, and especially away from tobacco flavors you like, experiment with sweet flavors and Retro Sweets , and The Return of the old-fashioned Sweets is definitely a favorite with our customers," says head of production Doug mother.

Retro Sweets can be found even in the jigsaw Puzzle

candy from yesterday is still prove to be popular in The World of puzzles.

Surrey-based jigsaw manufacturer Gibsons - which celebrates its centenary - introduced a new range of Retro sweet-themed puzzles in The Past year, in response to the demand. With images from the 1950s, 60s, 70s, and 80s, the 500-piece Jigsaw Puzzles gift of the year, won the Giftware Association's annual awards.

"It has definitely been renewed interest in Retro Sweets in the last few years," says Managing Director Kate Gibson. "We can all remember The Magic and excitement of Sweets brought to us when we were children, whether it is the milky or Opal fruits. "

The Future seems rosy for Retro -Sweets - But some are unlikely to return to the shop counter any time soon.

candy sold in the form of cigarette packs has been effectively prohibited by laws introduced in the UK in the year 2004, according to action on Smoking and health (ash).

The World health organization has proposed a ban on the sale of toys and sweet cigarettes, to reduce the attractiveness of cigarettes for children.

retailing, vaping, poundland

Source of news: bbc.com