Great Brand Blunders: The Worst . . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2014 |
| Authors | Rob Gray |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2158560 |
About Great Brand Blunders: The Worst . . .
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? . . .