Handbook Of Quality-of-Life Research: An Ethical Marketing Perspective
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| Google books | books.google.com |
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| Originally published | November 30, 2001 |
| Authors | M. Sirgy |
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| Date of Upd. | |
| ID | 2079861 |
About Handbook Of Quality-of-Life Research: An Ethical Marketing Perspective
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. . . .