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Gender Male
Age 55
Date of birth February 7,1969
Zodiac sign Aquarius
Born Sakai
Osaka Prefecture
Japan
Spouse Junko Mihara
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Date of Upd.
ID1679910
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Primark accused of selling 'hugely sexist' kids clothes

Feb 7,2022 8:05 pm

Primark has been accused of selling kids clothing with " hugely sexist messaging" by a best-selling author.

Novelist Kate Long shared images on Social Media of tops in a Chester store on Sunday which urged girls to " be kind" " keep on smiling" and to be " always perfect".

In contrast, items in The Boys ' range told them " you are limitless" and that they could " make the rules".

A Primark spokesperson said: " Inclusivity really matters to us. "

Ms Long questioned the effect of the difference in messaging: " Can anyone spot a difference in tone here? A difference in narrative? Boys are awesome in themselves and don't need to consider anyone else, " she wrote on Twitter.

" Boys are about *doing* and girls are about *feeling*. Boys take what they want' girls consider others.

" Stop telling girls their place is to serve others! Stop telling boys they should have nothing to do with kindness and love! What are you, a throwback to the 1950s? " she added.

She drew support from other Social Media users on the topic.

Small Business owner Not Only Pink and Blue wrote: " We really need The High Street to think about the expectations these messages set. Why Not have all these messages across all the clothes? "

On Monday, several children's items were also on display on the Primark website, such as hoodies branded " fearless" for boys and " Happy Happy happy" for girls.

The Primark spokesperson added that it offers a " broad range of styles" across kids' clothing in-store to cater for a mix of tastes, and that it had removed gender-specific labels on its kids and baby ranges in recent years.

" However, We Are always learning, we welcome customer feedback and will continue to look at where we can do more, " they said.

The Fashion chain, which is owned by AB Foods, is best-known for its discount clothing.

Ms Long has previously drawn attention to differing messaging used on clothing for different genders in other stores such as Tesco and Marks & Spencer.

Brands like Boden have also come Under Fire for choosing slogans such as " cool to be kind" on girls' clothing, whereas boys' items featured The Words " genius" or " warrior knees".

At The Time , The Firm apologised and that it takes the topic of gender stereotyping very seriously, pointing towards its " gender busting" ranges in previous Seasons .



Source of news: bbc.com

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