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Apple's chief executive address App -maker in his online conference WWDC next week

Apple calls for a review of your App before installation, Store rules, from The Makers of the apps Themselves .

to describe how you perceive it with your third-party developer community.

The game was triggered by a dispute between the tech giant and the manufacturer of a new E-Mail App on demand, which will be given to Apple, which means a reduction in the services of the subscription fee.

to cover The collision threatens, one of Apple's biggest annual events.

The iPhone-maker held its annual Worldwide Developers Conference (WWDC) on Monday. The five-day event is used to present, to adopt new technologies, and promote software developers.

regulators and politicians have also the question of whether Apple is behaving illegally.

On Tuesday, the European Union launched a say, they believed they could distort "competition" in the digital goods market.

And in the Us Congress is waiting to hear if chief executive Tim Cook 's tools from A House Committee is investigating whether Apple, Facebook, Google and Amazon use to get their size, unfair advantages over smaller companies.

Mr cook has previously said that he thought it was fair to put Apple under the microscope, but the company was not operating a monopoly in each of the markets.

'Perverted sized'

the confrontation with The Chicago-based software company Basecamp - began on Monday, when Apple rejected an update to its App Hey .

Hey provides messages from known contacts in a Mbox for important E-Mails - during the placement, newsletters and promotional messages, and elsewhere

Hey , screens, E-Mails and separates them in different places, so that the user can concentrate on The Most important.

It provides an alternative to the Apple Mail App , as well as other services such as Gmail and Outlook.

It costs $99 (£87) for a year. This fee must be paid, Hey ' s own Website, but the App has no links or other prompts to do this contains.

Even so, Apple said, Basecamp , it also needs an in-App payment option, the cut of the App Store -owners and a deduction of 30%.

Apple added that the original version, approved, the App should, in the First Place .

Basecamp is the chief technology officer at Twitter, to his dismay, accusing Apple of a "shakedown" and "perverse, offensive and unfair".

"I want the house to burn down on me before I Gangster like spin leave it for the loot,"

The executive said in Congress, at the beginning of this year, when he complained about Apple the Commission with the charges, at which time he was also critical of Google's business practices.

But, he has determined to not impose it to try in the latest dispute is that the Play Store of Google, which has a similar revenue share.

His tweets hit a nerve with other developers, some of whom have used the opportunity to Express their own concerns.

Several big players are also critical.

" Video game Fortnite CEO Tim Sweeney , scale-owner-Match-group, Spotify and chief legal officer of all of the declarations to press, the Washington Post, Apple for a rethink.

For its part, Apple notes that the guidelines made since 2010 that paid services users the ability to purchase within the App have to offer.

The company does not make an exception for what terms it Reader apps, including magazines, books, Newspapers, video streaming and cloud storage - as long as you do not say directly to that user elsewhere.

This is the reason why Amazon its Kindle App , for example, can purchased iPhone owners read books, from the merchant site, but not directly to buy other titles of there.

Apple has since some of the organizations that gave more specific - for example, Bbc Iplayer App will be communicated to the users, you need the license to pay fee, but do not provide the US company with a kind of a cut.

But otherwise, Apple says developers will have to follow its "strict guidelines".

Uninformed consumers

Mr Hansson, however, claims that Apple recently, the application of the rules that explain why some of the other apps appear to escape the in-App fee, condition aggravated. But Apple has said there was no change in the practice.

Apple-the model offers the users comfort, but one company watcher said it also could be a disadvantage, because it can not be said, it could be cheaper to sign up outside of the App .

iOS apps can be user to inform you, that it may be cheaper to buy digital content from an external website

"It is becoming increasingly difficult for customers to understand all the different options open to you when subscribing to content, and in particular through Apple's App Store because the developer is not able to display all of the offers available to them," said Ben Wood from the consultancy CCS Insight.

"And there is little question that this debate has now exploded into the Public Domain .

"So, it will be interesting to see if it is something that Apple addresses at WWDC. "

apple, apps

Source of news: bbc.com