Hooked: How to Build Habit‑Forming photograph

Hooked: How To Build Habit‑Forming

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Originally published December 26, 2013
Authors Nir Eyal
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Date of Upd.
ID1536712
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About Hooked: How To Build Habit‑Forming


How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? . . .

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