Hooked: How To Build Habit‑Forming
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Google books | books.google.com |
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Originally published | December 26, 2013 |
Authors | Nir Eyal |
Date of Reg. | |
Date of Upd. | |
ID | 1536712 |
About Hooked: How To Build Habit‑Forming
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? . . .