Hospitality Marketing Management, . . .
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| Google books | books.google.com |
|---|---|
| Originally published | March 15, 2005 |
| Authors | David C. Bojanic |
| Robert D Reid | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2397069 |
About Hospitality Marketing Management, . . .
Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc. ).