How Brands Become Icons: The Principles Of Cultural Branding
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| Google books | books.google.com |
|---|---|
| Originally published | 2004 |
| Authors | DOUGLAS B. HOLT |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2265500 |
About How Brands Become Icons: The Principles Of Cultural Branding
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? . . .