Howard Moskowitz
Use attributes for filter ! | |
Gender | Male |
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Education | Harvard University |
Queens College, City University of New York | |
H index | 58 |
Citations | 11,840 |
Interests | Science |
Diabetes | |
Mind Genomics Exploration | |
Date of Reg. | |
Date of Upd. | |
ID | 3910838 |
Howard Moskowitz Life story
Howard Moskowitz is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.