Ian Phau
Use attributes for filter ! | |
Gender | Male |
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Affiliations | Curtin University |
Books | International Marketing Review, Number 4: Country of Origin |
Interests | Luxury Branding |
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Country Of Origin | |
Advertising Appeals | |
Date of Reg. | |
Date of Upd. | |
ID | 3443742 |
Ian Phau Life story
Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals.