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Ian Phau

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Gender Male
AffiliationsCurtin University
BooksInternational Marketing Review, Number 4: Country of Origin
InterestsLuxury Branding
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Country Of Origin
Advertising Appeals
Date of Reg.
Date of Upd.
ID3443742
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Ian Phau Life story


Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals.

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