Information-driven Marketing Decisions: Development Of Strategic Information Systems
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| Google books | books.google.com |
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| Originally published | 1996 |
| Authors | A. Samli |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2024239 |
About Information-driven Marketing Decisions: Development Of Strategic Information Systems
Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. . . .