Integrated Marketing
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| Google books | books.google.com |
|---|---|
| Originally published | 1998 |
| Authors | M. Sirgy |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2024186 |
About Integrated Marketing
Integrated marketing largely means merging our communications channels into an integrated, or at least interrelated, whole. This integration can be done in as many ways as you have marketing teams or methods available. Advertising: Paid, persuasive advertising disseminated through communications channels.