Integrated Marketing
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1998 |
| Authors | M. Sirgy |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2024186 |
About Integrated Marketing
Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It provides consistency wherever customers choose to interact with a company. Without an integrated marketing strategy, you risk delivering mixed messages or communicating in a disconnected voice.