Interfirm Networks: Franchising, Cooperatives and Strategic Alliances photograph

Interfirm Networks: Franchising, Cooperatives And Strategic Alliances

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Originally published December 2014
EditorsThomas Ehrmann
Josef Windsperger
Date of Reg.
Date of Upd.
ID1953986
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About Interfirm Networks: Franchising, Cooperatives And Strategic Alliances


The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. . . .

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