International Marketing Research
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Google books | books.google.com |
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Originally published | 2000 |
Authors | V. Kumar |
Date of Reg. | |
Date of Upd. | |
ID | 1946773 |
About International Marketing Research
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international . . .