Jeffrey Katzenberg

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A deep-pocketed new streaming Service has revealed it is introducing in the United States on 6. April. to make

Quibi $1 billion (£763m) in cash and in the names of some of Hollywood's biggest names, the content for the mobile-only Service . Each map has increased 10 Minutes or shorter. to calculate

The company,$4 intended. 99 (£3. 80) per month for basic access and $7. 99 for an ad-free version.

the figures, But one industry-watcher to respondents, the willingness of the customer.

Quibi chief executive Meg Whitman and founder Jeffrey Katzenberg announced The Details of the Services on the CES tech expo in Las Vegas.

previously, she was CEO of eBay and Hewlett-Packard Enterprise, while he produced some of disney's most famous animated films, before moving on to Dreamworks Animation .

The Stars in the New Service include:

in addition to the entertainment, the Service will tailor-made the screen news broadcasts from ABC, BBC, and Telemundo, Among Others .

Quibi attracted some of the U. S. entertainment industry has the biggest names, the content was a collection for you

Much of the presentation, shows a feature called turnstile, which allows the viewer, The Image on the entire screen when holding your phone in landscape or portrait mode.

Show Creator, your shots framed so that The Action fits into the aspect ratio, and in some cases, the possibility of reveal, a different point-of-view.

For example, a show offering a traditional perspective, if the picture is wide screen, but shows a view on the main character of the phone when held vertically.

After Dark

Quibi which stands for "quick bites" is the commissioning of the videos run four to 10 Minutes in length.

the services include The episodes of shows and movies divided in chapters.

Ms. Whitman announced that there is a partnership with Steven Spielberg , a horror series, After Dark , can be displayed, just after sunset. To do this, the app will check to verify the Position of the user and The Local time, it is in fact dark, where you are, Mrs. Whitman said.

Off-stage, Ms Whitman told the BBC that Quibi had received More Than 100 places in the week from the filmmaker who wanted his rotating hub-video-tech.

Quibi uses a special device to shoot some content for your shows

"There is a long history in this town, Hollywood, technology enables a new form of storytelling. And that is exactly what we are trying to do," She Said .

This is not the First Time -streaming services released interactive videos.

offered by Netflix, especially for an episode of his sci-fi series Black Mirror .

But the function remains a rarity on its platform.

An expert said hub, had promise, but it is unlikely to be a major selling point.

"Turn the screen to keep what's on the screen in the frame is great, but it can not prescribe to buy The Action and it is not enough for someone with content," said Dan Rayburn, a principal analyst at Frost & Sullivan.

"And the content is king. "

Streaming competition

One of Quibi biggest challenges is convincing The Public to pay for an additional streaming Service .

Quibi contains a series of factual content, for the it from the established news organizations

In the year 2019, a number of new players in the video streaming space, including Apple TV, Plus Disney Plus. And there are other, begins planning his own in the US, including HBO and Max, and NBCUniversal peacock.

Netflix and Amazon Prime to invest in big-budget content dominant.

But Quibi Mr Katzenberg told the BBC that he believed Quibi most important competition is the other short-form video platforms like YouTube, Snapchat, and TikTok.

"If anything, we accelerate The Experience of watching short form on your mobile device today," he added.

Quibi system, in order to expand to other countries,

Quibi said that it would target the audience between the ages of 18 and 44 years old. to see

But most of the audience is accustomed to short-form videos for free.

"I think they're trying to change consumer habits commented too much," Mr. Rayburn.

Quibi said, it is planned, Three Hours of new premium content every day and exclusive news content.

Its investors, including the traditional media, Fox, NBCUniversal and Disney.

netflix, quibi, television, ces, streaming

Source of news: bbc.com