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Jill Avery

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Gender Female
BooksConsumer Behavior: Human Pursuit of Happiness in the World of Goods
Consumer Behavior-Human Pursuit of Happi
AffiliationsHarvard University
InterestsMarketing
Date of Reg.
Date of Upd.
ID1738577
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Jill Avery Life story


Jill Avery is a senior lecturer of business administration at Harvard Business School and an expert on customer relationship management. Avery co-authored the Harvard Business Review's tool Go To Market Tools. In the 2016–17 academic year, The Case Centre named Avery a top 40 bestselling case author.

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