John Caples photograph

John Caples

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Gender Male
Death34 years ago
Google books books.google.com
Date of birth May 1,1900
Zodiac sign Taurus
Born New York
United States
Date of died June 10,1990
DiedLenox Hill
New York
United States
Job Adman
BooksHow to make your advertising make money
Making ads pay
Advertising Ideas: A Practical Guide to Methods that Make Advertisements Work
Tested advertising methods
Date of Reg.
Date of Upd.
ID1554793
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John Caples Life story


During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.

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