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Kevin Lane Keller

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Gender Male
Age 68
Date of birth June 23,1956
Zodiac sign Cancer
SpousePunam Anand Keller
Doctoral advisor James Bettman
Job Professor
Education Cornell University
Duke University
Carnegie Mellon University
AffiliationsDartmouth College
NationalityAmerican
H index 114
Citations 287,000
InterestsMarketing
Branding
Brands
Brand Management
Date of Reg.
Date of Upd.
ID426193

Strategic Brand Management
Administração de Marketing
Best practice cases in branding
Branding and brand equity
Marketing Management: International Edition
Valuepack:Marketing Management: International Edition/Marketing Management and Strategy
Valuepack:Framework for Marketing Management/Global Marketing: A Decision-Oriented Approach/the Marketing Plan Handbook
Marketing Management + MyMarketingLab
Marketing Management (Arab World Edition)
Marketing Management in China
Consumer Behaviour/ Strategic Brand Management
Strategic Brand Management Video Library Version 2. 0
Evaluating Diversity Training
Kotler: Marketing Management_p4: European Edition
Marketing Management - 12. vydání
CIO Bundle: Perfect for Leaders in IT Vision and Strategy
Vangonotes
The New Branding Imperatives: Insights for the New Marketing Realities
MARKETING MANAGEMENT and MYMARKETINGLAB&INTER
Kotler: FramewrkfrMrktgMgt GE_p6
Instructors Manual
Concepts in Probability and Statistics
Dinosaur Fun Facts Sb
Marketing Management, Fourteenth Canadian Edition, Loose Leaf Version
Excerpt from Marketing Management, 15th Global Edition, Philip Kotler and Kevin Lane Keller
El Crecimiento De UN Nino/Spanish
Framework for Marketing Management Value Package + Interpretive Simulations Access Group B
Excuse Me May I Have an Extra Nap
E-Book, Statistics for Management and Economics 7e
Marketing Managemt and Plan Hb and Planpro Premier
CTB Mac Environmental Geology
Strategic Brand Management(2판)(Paperback)
Value Pack: Framework for Marketing Management(Int Ed)With Marketing Plan:A Handbook(Int Ed)
Marketing Management + Brand You
Aise Ssm Managerial Statistics 8e
CTB IBM Environmental Geology
Evaluating Diversity Training: 17 Ready to Use Tools Cards 3 (3 Hole)
(WCS)Introduction to Client Server Systems for Keller Graduate School Suhrid
Marketing Management + Interpretive Simulations Student Discount Card
Colossal Fossils: Dinosaur Riddles
Evaluating Diversity Training: 17 Ready to Use Tools Cards 4 (3 Hole)
Framework for Marketing Management, VangoNotes Audio Study Guide, Complete Book
Marketg Managmt and Dk Essn Mgrs Negot Skill Pk
Marktg Managmnt and Ten Wk Wsj Card and Stu Gd Pkg
Slide Set Environmental Geology
Essential Environmental Science + WileyPlus Registration Card
Count Draculations: Monster Riddles
Environmental Geology and Eval Online Res Pkg
Outlines and Highlights for Introduction to Environmental Geology by Keller
Der Landvogt Von Greifensee
Marketing Management + QCM
Marketing Management
Marketing Management (2013)
Marketing Management, Global Edition
Framework for Marketing Management, A, Global Edition: European Edition
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Kevin Lane Keller Life story


Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management, a widely used text on brand management.

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