Klaus-Peter Wiedmann photograph

Klaus-Peter Wiedmann

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Gender Male
Age 72
Date of birth July 3,1952
Zodiac sign Cancer
Born Stuttgart
Germany
AffiliationsLeibniz Universität Hannover
Citations 12,570
BooksCORIM - Neural Networks as Instruments for Automative Market Segmentation
InterestsBrand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
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Date of Upd.
ID1862169
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Klaus-Peter Wiedmann Life story


Klaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany. Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.

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