Koen H. Pauwels (Koen Pauwels) photograph

Koen H. Pauwels (Koen Pauwels)

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About Koen H. Pauwels (Koen Pauwels)


Koen Pauwels is Distinguished Professor of Marketing at Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative.

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