Latinos, Inc. : The Marketing And Making Of A People
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| Google books | books.google.com |
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| Originally published | 2001 |
| Authors | Arlene Davila |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2462357 |
About Latinos, Inc. : The Marketing And Making Of A People
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. . . .