Launch My Line

An architect, a jewelry designer, a music executive and a marketing strategist are among the 10 contestants who vie for their own clothing line in the new fashion competition. While all 10 work in other mediums, though some are related to fashion, they've each dreamed of creating their own line of clothing, and now, paired with a fashion expert, they get their chance. Each week they must create one new outfit for their line, and each week of the competition one line will be dropped. The winner of the competition will see his or her line produced and marketed nationally, and be featured in a Lucky magazine article. The professional with whom they're paired wins cash.