Leveraging Ethnography To Predict Shifting Cultural Norms (Chapter 7 From Disrupt Together)
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| Google books | books.google.com |
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| Originally published | September 8, 2014 |
| Authors | Stephen Spinelli |
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| Date of Upd. | |
| ID | 1945821 |
About Leveraging Ethnography To Predict Shifting Cultural Norms (Chapter 7 From Disrupt Together)
Radical globalization, technological and economic change, and environmental pressures are revolutionizing cultural norms, generating powerful new opportunities for disruptive innovation. The techniques of ethnography are invaluable for innovators who need to make sense of today's ambiguities and chaos. . . .
