Loose-Leaf Advertising And Promotion
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| Google books | books.google.com |
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| Originally published | January 25, 2011 |
| Authors | Michael A. Belch |
| George E. Belch | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2028737 |
About Loose-Leaf Advertising And Promotion
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. . . .