Made to Stick photograph

Made To Stick

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Published January 2, 2007
Authors Chip Heath
Dan Heath
Dewey decim302/.13 22
Page304 pp
Media actions www.worldcat.org
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Date of Upd.
ID4031424
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About Made To Stick


Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.

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