Made To Stick
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Published | January 2, 2007 |
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Authors | Chip Heath |
Dan Heath | |
Dewey decim | 302/.13 22 |
Page | 304 pp |
Media actions | www.worldcat.org |
Get book actions | www.worldcat.org |
Date of Reg. | |
Date of Upd. | |
ID | 4031424 |
About Made To Stick
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.