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Poundland is "Bling ring" retails for £1

Some say it with flowers, others with chocolates - But it seems to be a growing number of us are, our affection with rings bought from Poundland.

The Discounter said the BBC had it sold almost 40,000 engagement rings ahead of Valentine's day this Year , almost double that of Last Year .

The £1 "Bling ring" and "man-Bands" are meant as a "placeholder" for the right rings, it said.

described But an analyst such actions as "increasingly desperate".

spending Valentine's day around £853m Last Year , up 7. 8% in 2018 to pay, according to the research company Savvy. And not surprisingly, retailers look to cash in again this Year .

M& S love cucumbers will "sell" in this Year

Poundland, says Valentine series is its biggest yet, with More Than 80 products, ranging from fragrances to "adults-only" gift cards.

M& S has brought your heart sausage-shaped "love" and introduced a new "love cucumbers", which can be cut into heart shaped slices.

Retail analyst Kate Hardcastle, said events such as the Valentine's day are really important for traders, because they are purchases of the customers in the shops where they are often spontaneous.

She Said the event this Year would also be the end of the "long, dreary winter, mark" for retailers, many of whom have, with a slowdown on The High Street

Restaurants, florists and gift-card companies in particular will benefit, as 14. February can be one of the busiest days of the Year .

Interflora is your sales through the roof on Valentine's day

Fleurop, flower-ordering service, said the BBC, it delivers 15 times as many bouquets of flowers as a typical day. This is about three bouquets per second.

Then there are the online table reservation platform Quandoo, which has seen a 160% increase in bookings for Valentine's day this Year , compared to the average of the Friday. But it also expects more cancellations than usual.

Analyst Richard Hyman said traders had long catered to Valentine's day, although it is nowhere near as important as events such as the Black Friday .

He also feels companies are increasingly overplaying events such as Valentine's day with "desperate gimmicks" in The Hope of attracting the attention of consumers.

"I think that retail is taking the recession into the Hand, the desperation grows. And the industry is looking for events more and more, that you can use to build such a tool, a promotion.

"The reality is that most of the retailers these days on the promotion, most of the time. And enter a name for this action is quite handy.

"you know, Valentine's day sounds a bit more sensible than 'here comes the Spring ". "

People are increasingly buying of cards for your Pets

Despite the reservations, traders will always find new ways to make money from The Day .

the card company Moonpig, for example, told the BBC he Pets had seen an increase in The Number of cards purchased for the favorite.

And his rival Card Factory , said People were increasingly celebrating Valentine's day with friends and Family Members , not just the significant other.

Poundland, meanwhile, was looking to take advantage of consumers ' growing reluctance, as indicated by the slowdown in the pub and restaurant sales in recent years.

he said It would sell the romantic decorations this Year , to help couples capture the same mood at home. "Many Britons would prefer to spend a cozy, romantic nights in to a fortune for eating out in over-priced, over-crowded restaurants on Valentine's day," a spokeswoman said.

jewellery, retailing, poundland, food, valentine' s day

Source of news: bbc.com