Management Of Strategy
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Google books | books.google.com |
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Originally published | May 2008 |
Authors | R. Duane Ireland |
Robert E. Hoskisson | |
Date of Reg. | |
Date of Upd. | |
ID | 2240258 |
About Management Of Strategy
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.