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The manufacturing secrets behind everyday objects.

Nothing phone quirky design aims to light up market

Jul 12,2022 7:40 pm

UK-based company Nothing has launched an Android Phone it hopes will re-energise the smartphone market.

The distinctive-looking Nothing 1 has a translucent back featuring hundreds of light-emitting diode (LED) lights that function as notifications.

Nothing raised More Than $144m (£122) in funding to develop the handset.

Backers include iPhone designer Tony Fadell , YouTuber Casey Neistat , and gaming channel Twitch co-founder Kevin Lin .

Teething problems

Nothing 1's creator, China-born Carl Pei , 32, who co-founded Phone company OnePlus and is highly regarded in the smartphone industry, told Bbc News he wanted to " make tech fun again" - for consumers and investors.

The Company says it has received More Than 200,000 requests for pre-orders of the £399 Phone - About half The Price of an average iPhone - Manufactured in China and India.

The Company also has ambitions to create a luxury Product and Mr Pei says he hopes to collaborate with electric-car manufacturer Tesla.

Nothing has sold More Than half A Million units of its first Product - Wireless , noise-cancelling headphones Ear 1, launched in August - despite software teething problems.

'Huge challenge'

But Nothing 1 - despite a fair amount of hype, not least because of the high-profile names behind it - has " A Mountain to climb" according to Ben Wood , from CCS Insight.

" The smartphone market is frighteningly competitive and is dominated by Apple and Samsung, who have incredible resources, " He Said .

" The rest of the addressable market is a firefight between numerous Chinese manufacturers desperate to grab share, Making It even harder for a new entrant to break into the segment.

" Add in the current macroeconomic situation and cost-of-living pressure, and it means being successful will be a huge challenge. "

Globally, smartphones sales were down 17% in May, compared with Last Year , according to CounterPoint Research.

There are A Number of reasons for this:

" The big suppliers, they owe their bigger customers a lot of chips, they were really hesitant to bring in a new customer like us, a much smaller company, " Mr Pei said.

" We had to spend so much time finding different suppliers and pitching to them why The Market needs somebody like us. "



Source of news: bbc.com

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