Marketing: A Case Study Approach
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| Google books | books.google.com |
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| Originally published | May 1997 |
| Authors | David R. Stokes |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2229188 |
About Marketing: A Case Study Approach
Provides a stimulating, comprehensive introduction to the theory & practice of marketing. Students are encouraged to discover marketing principles through both their own experiences & observations, & through a variety of case studies drawn from all types of profit-making & not-for-profit org. . . .