Marketing And The Quality-of-life Interface
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Originally published | 1987 |
Editors | A. Samli |
Date of Reg. | |
Date of Upd. | |
ID | 1977730 |
About Marketing And The Quality-of-life Interface
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. . . .