Marketing Ethics: An International Perspective
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| Google books | books.google.com |
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| Originally published | 1998 |
| Authors | Bodo Schlegelmilch |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2513352 |
About Marketing Ethics: An International Perspective
Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. . . .