Marketing Graffiti
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| Google books | books.google.com |
|---|---|
| Originally published | 2006 |
| Authors | Michael Saren |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3092638 |
About Marketing Graffiti
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. . . .