Marketing Higher Education: Theory And Practice
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | December 2008 |
| Authors | Felix Maringe |
| Gibbs Paul | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1947280 |
About Marketing Higher Education: Theory And Practice
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? . . .