Marketing Research: A Global Outlook photograph

Marketing Research: A Global Outlook

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Google books books.google.com
Originally published 2015
Authors V. Kumar
Date of Reg.
Date of Upd.
ID2056161
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About Marketing Research: A Global Outlook


This practical, detailed, and well-documented textbook will guide students, academicians, and market researchers through all phases of developing and conducting marketing research at local and global levels. . . .

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