Marketing: Theory, Evidence, . . .
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| Google books | books.google.com |
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| Originally published | December 22, 2012 |
| Authors | Byron Sharp |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2293013 |
About Marketing: Theory, Evidence, . . .
Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. . . .