Mary Jo Bitner
Use attributes for filter ! | |
Gender | Female |
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Books | Services Marketing: Integrating Customer Focus Across the Firm |
Citations | 99,440 |
Affiliations | Arizona State University |
Interests | Marketing |
Service Marketing | |
Service Encounters | |
Technology And Service | |
Date of Reg. | |
Date of Upd. | |
ID | 1169417 |
Mary Jo Bitner Life story
MARY JO BITNER serves as Academic Director for the Center for Services Leadership at Arizona State University. Dr. Bitner was a founding faculty member of the Center for Services Leadership created for the study of services marketing and management. ...