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Mary Jo Bitner

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Gender Female
BooksServices Marketing: Integrating Customer Focus Across the Firm
Citations 99,440
AffiliationsArizona State University
InterestsMarketing
Service Marketing
Service Encounters
Technology And Service
Date of Reg.
Date of Upd.
ID1169417
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Mary Jo Bitner Life story


MARY JO BITNER serves as Academic Director for the Center for Services Leadership at Arizona State University. Dr. Bitner was a founding faculty member of the Center for Services Leadership created for the study of services marketing and management. ...

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