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Mass Appeal

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SubsidiariesMass Appeal Records
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HeadquartersNew York City
United States
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ID2580272
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About Mass Appeal


Mass Appeal is an American media and content company based in New York City. The company was founded in 1996 as a graffiti fanzine and since has grown to encompass a magazine, website, film, television, music label and creative agency.

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British baked beans become reality after successful Lincolnshire harvest

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Sep 29,2023 1:51 pm

... Some health food brands have attempted to market British-grown fava beans as " baked beans" but they have lacked Mass Appeal due to the difference in taste to haricots...

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... " Some health food brands have attempted to market British-grown fava beans as baked beans , but they have lacked Mass Appeal due to the different in taste to haricots...

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British baked beans become reality after successful Lincolnshire harvest

Mar 24,2022 4:00 am

By Chris Baynes and Linsey SmithBBC News

British-grown beans on Toast is to become a reality after The First commercial crop of haricot beans was successfully harvested in Lincolnshire.

The UK's farmers had previously been unable to grow the Variety - used for Baked Beans - because it was unsuited to the country's climate.

But University of Warwick scientists developed a specially adapted seed that can thrive in British soil.

Farmer Andrew Ward said This Week 's harvest was " very exciting".

Mr Ward, who grew the legumes in a 13-acre field in Leadenham, said it had been " one of The Most stressful experiments" due to unpredictable weather and the need for specialist harvesting equipment.

A smaller-scale trial in 2022 had failed due to the summer heatwave.

The new Variety , named the Capulet, took 12 years to develop and could reduce the UK's reliance on imported beans.

The country consumes around two million tins of Baked Beans A Day , all of them made from haricot grown in other countries such as the US, Canada, Ethiopia and China.

Some health food brands have attempted to market British-grown fava beans as " Baked Beans " but they have lacked Mass Appeal due to the difference in taste to haricots.

Rebecca White , a crop specialist from agriculture consultants Agrii and a partner on The Project , said British families were " baked bean connoisseurs".

She Said : " They will only accept the familiar taste and texture of haricot beans on Toast - and this is what we have given them. "

Half of the crop will be tinned and half be used as seeds next year.

Mr Ward said: " The only seed that is available in The World of this Variety is what we have here.

" We need to replant next year to grow the availability of British Baked Beans and reduce our reliance on imports. "

The Seeds can be sown in early May and harvested as a dry grain in September during the UK's warmer months.

Prof Eric Holub, from the university's Life Sciences department, said the beans had been bred from " inherited material that had been used here on the university farm in the 1970s and 80s".

" It was put into storage, and it was 2011 that I realised that there was some valuable material and I started reviving it, " he told The Bbc in June.

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Source of news: bbc.com

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