Mass Customization Information Systems in Business photograph

Mass Customization Information Systems In Business

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Originally published 2007
AuthorsThorsten Blecker
EditorsThorsten Blecker
Date of Reg.
Date of Upd.
ID2062350
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About Mass Customization Information Systems In Business


Mass customization is a business strategy that aims at satisfying an individual customer's needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. . . .

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