Media Performance
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| Google books | books.google.com |
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| Originally published | May 12, 1992 |
| Authors | Denis McQuail |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2574067 |
About Media Performance
This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. . . .