Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study
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| Google books | books.google.com |
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| Originally published | 2004 |
| Authors | Veronika Koller |
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| Date of Upd. | |
| ID | 1920083 |
About Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study
"Corporate marriages', 'hostile takeovers' and 'the race for market domination"--This book looks at the metaphors used in business magazines and discusses their impact on readers' cognition and business as a social practice. . . .