Morrisons

---

Waitrose was with The Best of British in-store supermarket in the consumer group, Which? s annual satisfaction survey.

The John Lewis-owned chain has scored five stars in almost every category, But was the worst place in the joint for value.

It is the Supreme food business has been re-elected the second time, in spite of budget chains Aldi and Lidl 's best ranked for value.

"the quality of The fresh products is The Most important factor in the selection of the shop-in-Shop," said Which?.

"It is clear room for improvement for the Big Four - Tesco, Sainsbury's, Morrisons and Asda - as you are further away behind Waitrose and Marks & Spencer for The Experience , and behind Aldi and Lidl at the value," said Harry Rose, The Editor of Which? Magazine.

the survey of More Than 14,000 Which? Members, Asda is the worst rating.

the group of consumers found that customers like Asda want to the range of goods on offer in the Shop, But more significantly, recyclable packaging and products without packaging, such as the business gained only one star for this aspect.

customers told? She wanted to see recyclable packaging from the supermarket chain Asda

The survey found that Asda provides is neither remarkable store of experience, Waitrose, M& S, the value of Aldi or Lidl . Asda scored only two stars for the quality of its own-label products.

The store hit back with the note that none of Which?'s had visited members of one of its stores recently.

An Asda spokesperson said: "We are always happy to take Feedback - But 70% of The? panel respondents have visited an Asda in The Last six months, we believe that their results are a true reflection of The Experience of our 18 million weekly shoppers, in search of a supermarket, offers great value, offer and service for customers of every budget.

"We are proud to recognize our customers, with our online grocery service is growing Three Times faster than the market.

"We are constantly striving to improve our customers - be that through the efforts of our hard-working colleagues, the 1,272 new products we launched in the year 2019, the 530 awards we won for the quality, 8,000 tons of plastic packaging, we are away from our camp or the 22. annual dealer Award for The Best price-supermarket. "

ratings

M& S lived up to its reputation for quality, when It Comes to food and drink, five-star rating for its own brands and fresh products.

But the overall customer score of 73% left it Waitrose suffered not only including the management, to the whole of the rival's in-store experience or product range.

Aldi and Lidl were best rating for value, both receiving five stars. The budget super markets, seen as The Best for those who find more for your money with rock-bottom prices, customers will make much more forgiving of your less-impressive features, such as long queues, or not, or hard-to-staff.

An Aldi customer, said: "It is not a pleasant place to shop, But the price-performance ratio is exceptional. "

Island fell short on its fresh ingredients and the lack of recyclable packaging

Morrison's and Sainsbury's came in the middle of the table, with Tesco, sliding in just below and to the Island comes in second to the bottom.

Shopper told? that you like Iceland , the value for money, But that was not enough, to increase your point total. The supermarket failed to impress with their fresh products, or product range, and only got a star for recyclable packaging.

The What?? The study also found that, when shopping in the store, the people were The Most frustrated waiting for help, at self-service checkouts (26%) and by a lack of occupied funds (25%).

Here, the supermarkets are achieved, total customers, according to Which?. These were a rating for store appearance, product range, queues, availability of staff and willingness to help, quality of own-label products, recyclable packaging, and price-to-performance ratio:

Waitrose - 76% Marks & Spencer - 73% Aldi - 71% Lidl - 67% Morrisons - 65% Sainsbury's - 64% Tesco - 61% Iceland - 60% Asda - 58%

asda, retailing, aldi, sainsbury' s,supermarkets, iceland, companies, tesco, morrisons, marks & spencer, waitrose, lidl

Source of news: bbc.com