Moving Into Mass Customization: Information Systems and Management Principles photograph

Moving Into Mass Customization: Information Systems And Management Principles

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Originally published July 9, 2002
Editors Klaus Turowski
Ralph Seelmann-Eggebert
Claus Rautenstrauch
Date of Reg.
Date of Upd.
ID1988305
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About Moving Into Mass Customization: Information Systems And Management Principles


Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. . . .

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