Multimodal Metaphor And Metonymy In Advertising
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| Google books | books.google.com |
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| Originally published | 2017 |
| Authors | Paula Pérez Sobrino |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1946170 |
About Multimodal Metaphor And Metonymy In Advertising
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. . . .