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Multiunit Organization And Multimarket Strategy

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Originally published 2001
Editors Henrich R. Greve
Date of Reg.
Date of Upd.
ID2363708
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About Multiunit Organization And Multimarket Strategy


A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. . . .

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