Netnography: Doing Ethnographic Research Online photograph

Netnography: Doing Ethnographic Research Online

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Published December 18, 2009
Authors Robert V. Kozinets
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About Netnography: Doing Ethnographic Research Online


With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. ...

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