Netnography: The Essential Guide To Qualitative Social Media Research
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| Published | October 14, 2019 |
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| Authors | Robert V. Kozinets |
| Media actions | www.worldcat.org |
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| ID | 4076734 |
About Netnography: The Essential Guide To Qualitative Social Media Research
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. ...